Demystifying Google BigQuery: My First Jellyfish Training Session

Demystifying Google BigQuery: My First Jellyfish Training Session

This week marked a pivotal milestone in my professional journey as I ventured into the realm of training for the very first time. My inaugural experience took the form of an intensive day-long virtual training session, thoughtfully designed to guide participants through the intricate universe of Google BigQuery. With a particular focus on harnessing its capabilities for analyzing Google Analytics 4 data, this training session promised to be a transformational learning experience.

Preparing for the Training Session

Prior to this immersive training, substantial preparation was paramount. The curriculum adhered closely to the established agenda, previously set by a departed colleague. This alignment was crucial, as it resonated with the expectations of our eager participants. Fortunately, the training materials, including an already-crafted slide deck, required only minor adjustments to align with my presentation style and methodology.

Interestingly, despite investing significant time in scripting my delivery meticulously, I found myself departing from the script entirely once the training session commenced. The dynamic interaction with the participants and the fluidity of the session naturally led me to adopt a more engaging and spontaneous approach.

Understanding BigQuery and SQL

The training session was tailored for a diverse audience, consisting primarily of Digital Analysts and SEO consultants who had limited prior exposure to SQL or coding. Considering the complexity of the subject matter, encompassing data warehousing, cloud technology, a new coding language, and a specific data model, bridging the knowledge gap within a single day was a formidable challenge.

To foster a supportive learning environment, I commenced with a gentle introduction to the foundational concepts of BigQuery and SQL. Progressing through the day, we seamlessly transitioned into practical examples, interactive hands-on training, and thought-provoking exercises. The day's rhythm was punctuated with multiple breaks, allowing participants to recharge and absorb the information effectively. Moreover, the incorporation of quizzes using the Kahoot platform injected an element of enjoyment and interactivity, maintaining a high level of energy throughout the session.

Constructing GA4 Queries in BigQuery

The post-lunch segment delved into the most demanding facet of the course: constructing queries against GA4 data. Navigating the intricacies of the GA4 data model can be daunting, and at one juncture, it appeared overwhelming for some participants. It was during this phase that I gleaned valuable insights into teaching complex subjects. The process of breaking down coding into discrete components and explaining each element in isolation proved to be pivotal. Instead of confronting participants with an intimidating, monolithic query, I deconstructed it into manageable segments, allowing them to grasp the underlying principles.

Empowering Learners

By the conclusion of the session, a remarkable transformation had transpired. Participants had absorbed a wealth of knowledge, often without fully realizing the extent of their newfound expertise. I now conversed with ease about Table Wildcard Functions and Unnesting, concepts that initially seemed impenetrable. Learning is an incredible journey that can be intimidating, particularly when faced with an avalanche of information. However, having a patient trainer who cultivates a safe learning environment, where "stupid" questions are encouraged, where both successes and failures are celebrated, is paramount.

Conclusion

In closing, my inaugural training session at Jellyfish was an enlightening experience, both for the participants and myself. It underscored the significance of adaptability, engagement, and empathy when teaching intricate subjects. As I reflect on this milestone, I eagerly anticipate future opportunities to share knowledge, demystify complex concepts, and empower others on their educational odysseys.